Overview

Infini is an intimate chef’s table experience in Aruba, where dining becomes performance.
The goal of this project was to translate Infini’s sensory, emotional atmosphere into a digital experience , creating a website that feels cinematic, immersive, and intentional, rather than transactional.

Instead of designing a traditional restaurant website, I approached this as an experience design challenge:
How do you make users feel the anticipation of a tasting menu before they ever arrive?

Interaction & Experience

Subtle motion, slow transitions, and oversized imagery were used to:

• Create calm pacing

• Reduce cognitive load

• Let visuals breathe

• Emphasize craft

The experience prioritizes feeling over efficiency — while still remaining intuitive and accessible.

The Challenge

Most restaurant websites focus on logistics: menus, hours, reservations.

Infini is different. It’s about presence, craft, rhythm, and storytelling.

The challenge was to design a digital journey that:

• Reflects the intimacy of the chef’s table

• Communicates luxury without feeling cold

• Builds emotional anticipation before booking

• Translates flavor, pacing, and atmosphere into interaction

The experience needed to feel less like browsing and more like entering a performance.

Concept & Direction

I framed the website as a cinematic journey.

Inspired by fine-dining pacing and theatrical storytelling, I designed the interface around:

• Slow reveals

• Large immersive visuals

• Editorial typography

• Minimal UI

• Strong contrast between light and dark

• Emotion-first hierarchy

Each section was treated like a “course” guiding users through atmosphere, philosophy, and craft before ever presenting practical information.

The reservation moment becomes the climax of the experience, not just a but

Outcome

The final concept delivers:

• A cinematic hospitality experience

• Emotion-driven UX hierarchy

• Clear conversion path through storytelling

• Strong alignment between brand, atmosphere, and interaction

Rather than selling food, the design sells presence.

Reflection

This project strengthened my ability to design beyond screens.

I learned how to:

• Translate physical atmosphere into digital interaction

• Use pacing as a UX tool

• Design with emotion as the primary driver

• Balance concept with usability

If continued, I would validate interaction pacing through user testing and refine transitions based on real behavioral feedback.